Creating iOS apps begins with clarity about the audience, the app's purpose, and the scenario the initial release must address. A solid discovery phase helps define the MVP scope, select the proper architecture, and skip features that seem impressive on paper but fail to enhance actual usage.

After the base is established, attention turns to UI behaviour, performance, and reliability across iPhone variants and iOS updates. Uniform navigation schemes, disciplined state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) streamline maintenance and scaling following the App Store release.